Way back when… when I was a kid, we had a television about the size of a smart car with a small black box on the top with directions North, South, East, West on the sides and a plastic dial in the middle. We used it to direct our antenna which sat on top of our roof near the chimney. (For anyone under 35, think satellite dish, but not round, with multiple steel spikes shaped like an arrow.) This monstrous contraption provided access to ABC, CBS, NBC, PBS and channel 53 (in Pittsburgh) which played reruns of The Three Stooges, The Little Rascals, F-Troop, Beverly Hillbilly’s and so on…maybe channel 22, if it was a very clear day.
Oh, and we had to get up every time we wanted to turn the channel. An issue that undoubtedly created a more devoted fan base for one show and one network. I cannot imagine what it would be like to ask my seven or nine year old to get up and turn the channel every time we wanted to watch a different program.
My how times have changed. Through advances in technology, everyone now has the ability to create their own broadcast network and if you are a small business with tight marketing budgets, there is no reason not to claim your piece of the incredibly diverse media pie, and the sooner the better.
Video marketing is incredibly powerful and according to Nielsen’s recent
Double Vision article, video marketing to one screen is no longer enough. According to the survey;
In the U.S., 88 percent of tablet owners and 86 percent of smartphone owners said they used their device while watching TV at least once during a 30-day period. For 45% of tablet-tapping Americans, using their device while watching TV was a daily event, with 26% noting simultaneous TV and tablet use several times a day.
From the iPad3 to the new Windows phone, consumers are watching more and more video online and on the go. To meet this growing demand for video content brands and businesses are moving into online video at breakneck speed.
Based on recent research by Digitas, Consumers Want Online Video from Brands. The survey from Digitas and Harris Interactive reveals that 46% of U.S. online video viewers are at least somewhat likely to look up a brand or product when it’s mentioned in an online video they’re viewing. Similarly, 49% of people who follow brands on social networks are at least somewhat likely to watch videos published by those brands to learn more.