Back At You Media and IMG Digital Group Form Strategic Alliance

Companies join forces to provide social media and digital advertising services for real estate brokers and their agents

Back At You Media and IMG Digital Group have formed a strategic alliance to provide real estate companies and brokers with end-to-end social media marketing services. The alliance creates a powerhouse of expertise, technology and automation to best serve brokers in their social media marketing needs.

“Back At You Media ( is a technology platform innovating the way real estate professionals market themselves and their listings on social networks,” said Michael Glazer, Co-Founder and CEO. “The alliance with Matt Gentile and IMG Digital Group expands our ability to not only offer great technology on an enterprise level, but also leverage the experience of an industry veteran with deep marketing expertise.”

IMG Digital Group ( is a digital marketing consultancy led by Matt Gentile, former director of PR and Social Media for the CENTURY 21® brand. Gentile was an early pioneer in the use of social media for real estate marketing and recruiting and has been recognized with multiple real estate and marketing industry awards.

“The opportunity to apply my experience in collaboration with an industry-leading technology social media platform is very exciting,” said Gentile. “Building a strong online presence and leveraging the power of social advertising are core elements of an effective marketing strategy for today’s real estate professionals.

Back At You Media was one of the first technology companies to dedicate themselves to real estate and social media. The have established a partnership with virtually every major brokerage in the U.S. It was selected by Second Century Ventures as a top technology innovator as part of the REach program and selected by Red Herring as a Top 100 Globally.

“The alliance also expands our footprint to the East Coast which provides us with representation on both coasts,” added Glazer.

About Back At You Media (
Back At You Media is the leading marketing technology company focused on the real estate industry and social media.

About IMG Digital Group (
IMG Digital Group is a digital marketing consultancy specializing in social media marketing and advertising, branding and public relations.

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