Back At You Media and IMG Digital Group Form Strategic Alliance

Companies join forces to provide social media and digital advertising services for real estate brokers and their agents

Back At You Media and IMG Digital Group have formed a strategic alliance to provide real estate companies and brokers with end-to-end social media marketing services. The alliance creates a powerhouse of expertise, technology and automation to best serve brokers in their social media marketing needs.

“Back At You Media (https://www.BackAtYou.com/) is a technology platform innovating the way real estate professionals market themselves and their listings on social networks,” said Michael Glazer, Co-Founder and CEO. “The alliance with Matt Gentile and IMG Digital Group expands our ability to not only offer great technology on an enterprise level, but also leverage the experience of an industry veteran with deep marketing expertise.”

IMG Digital Group (http://imgdigit.com/) is a digital marketing consultancy led by Matt Gentile, former director of PR and Social Media for the CENTURY 21® brand. Gentile was an early pioneer in the use of social media for real estate marketing and recruiting and has been recognized with multiple real estate and marketing industry awards.

“The opportunity to apply my experience in collaboration with an industry-leading technology social media platform is very exciting,” said Gentile. “Building a strong online presence and leveraging the power of social advertising are core elements of an effective marketing strategy for today’s real estate professionals.

Back At You Media was one of the first technology companies to dedicate themselves to real estate and social media. The have established a partnership with virtually every major brokerage in the U.S. It was selected by Second Century Ventures as a top technology innovator as part of the REach program and selected by Red Herring as a Top 100 Globally.

“The alliance also expands our footprint to the East Coast which provides us with representation on both coasts,” added Glazer.

About Back At You Media (https://www.BackAtYou.com/)
Back At You Media is the leading marketing technology company focused on the real estate industry and social media.

About IMG Digital Group (http://imgdigit.com/)
IMG Digital Group is a digital marketing consultancy specializing in social media marketing and advertising, branding and public relations.

How to Advertise on Facebook 2016

This presentation provides an overview of how to advertise on Facebook as of April 2016.  This overview demonstrates the “Send People To Your Website,” campaign objective within the platform. It was sponsored by Home Partners of America.

There are two additional How to Advertise on Facebook sessions scheduled scheduled for 2 p.m. May 12 and June 3. Click on the image below to register.

Social Media Agency Pittsburgh

About IMG Digital Group:

Who are you online, what are your objectives in the digital space, and what is your social media marketing and advertising strategy?  These three questions are incredibly important for businesses and brands in today’s information economy.  Consumers are researching you on social networks and the impression you make will influence their decision to buy your product, follow you, or visit your website.

The media landscape continues to evolve and you need an effective resource to stay on top of it.  IMG Digital will monitor, protect, and optimize your online reputation, drive business leads, and prove out ROI for your media spend.  It’s who we are, it’s what we do.

We’re small, we’re gritty and we are committed to ensuring every dollar you spend is maximizing your business potential.  IMG Digital Group is here to fight for every pixel of digital space that your brand or business deserves. Stop paying Manhattan prices for digital marketing services and start driving more business opportunities through smarter social!


Services: (Pricing determined on a project basis)

  • Media training
  • Public relations consulting and campaign activation
  • Speech and video script development
  • Spanish-language marketing services
  • Social media marketing and advertising
  • Video production
  • Website development
  • Facebook advertising

IMG Digital Group is a digital marketing consultancy specializing in social media marketing and advertising, branding, public relations, with offices in Greensburg, PA, and global headquarters based in Pittsburgh.

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Check Your Work With Grammarly Before Posting

If you are like me, then you occasionally need help with grammar, spelling, punctuation etc. As someone who is bootstrapping their first business specializing in social media marketing and advertising, there is no additional budget for a copy-editor. Now, don’t get me wrong, I consider myself a pretty good writer, but there have been “incidents” in my career where I’ve made the fatal error of using the wrong form of affect or effect.

Social Media Marketing

Good News! Grammarly, launched in 2009 takes the guesswork out of grammar and spelling so you may feel confident posting to your favorite social network.  The free Spell Checker & Grammar Checker by Grammarly helps you write clearly and confidently on Gmail, Facebook, Twitter, Linkedin, Tumblr, and nearly anywhere else on the Web. With Grammarly, you can always be sure that your words are mistake-free and say what you mean.

Here are a few snippets from its review on Google Apps (also available on OSX).

  • Contextual spell checker. Correctly spelled words used in the wrong context mean embarrassing mistakes for you. Grammarly sports erroneous use of lose/loose, affect/effect, lie/lay, there/their/they’re, and many more commonly confused words.
  • Grammar checker Grammarly scans your text for proper use of more than 250 advanced grammar rules, spanning everything from subject-verb agreement to article use to modifier placement.
  • Vocabulary enhancement Words can make an impact, or they can fall flat. Enhance your sentences with Grammarly’s word choice suggestions that optimize for the context of your document.

You get the idea.  I cannot stress how important it is to write error-free.  If you make simple mistakes, it reflects poorly on everything else you do and ultimately it may cost you clients or a promotion.  Don’t be that guy!  Install Grammarly today.  No, I am not a flacking for Grammarly, I just love the product.  The basic program is free and so far that has covered my needs, but there is a premium version that will go deep if you really struggle with the English language that runs $29.95 a month / $19.98 a quarter / $11.66 per month (best value…not sure where they came up with the .66 cents).

Contact IMG Digital Group Today!

Additional Services: (Pricing determined on a project basis)

  • Media training
  • Public relations consulting and campaign activation
  • Speech and video script development
  • Spanish-language marketing services
  • Social media marketing and advertising
  • Video production
  • Website development

IMG Digital Group is a digital marketing consultancy specializing in social media marketing and advertising, branding, public relations, with global headquarters based in Pittsburgh.

 

You Are A Media Company – Start Broadcasting!

Way back when… when I was a kid, we had a television about the size of a smart car with a small black box on the top with directions North, South, East, West on the sides and a plastic dial in the middle.  We used it to direct our antenna which sat on top of our roof near the chimney.  (For anyone under 35, think satellite dish, but not round, with multiple steel spikes shaped like an arrow.)  This monstrous contraption provided access to ABC, CBS, NBC, PBS and channel 53 (in Pittsburgh) which played reruns of The Three Stooges, The Little Rascals, F-Troop, Beverly Hillbilly’s and so on…maybe channel 22, if it was a very clear day.

1981-Zenith-TVOh, and we had to get up every time we wanted to turn the channel.  An issue that undoubtedly created a more devoted fan base for one show and one network.  I cannot imagine what it would be like to ask my seven or nine year old to get up and turn the channel every time we wanted to watch a different program.

My how times have changed.  Through advances in technology, everyone now has the ability to create their own broadcast network and if you are a small business with tight marketing budgets, there is no reason not to claim your piece of the incredibly diverse media pie, and the sooner the better.

Video marketing is incredibly powerful and according to Nielsen’s recent
Double Vision
 article, video marketing to one screen is no longer enough.  According to the survey;

 In the U.S., 88 percent of tablet owners and 86 percent of smartphone owners said they used their device while watching TV at least once during a 30-day period. For 45% of tablet-tapping Americans, using their device while watching TV was a daily event, with 26% noting simultaneous TV and tablet use several times a day.

From the iPad3 to the new Windows phone, consumers are watching more and more video online and on the go.  To meet this growing demand for video content brands and businesses are moving into online video at breakneck speed.

Based on recent research by Digitas, Consumers Want Online Video from Brands.  The survey from Digitas and Harris Interactive reveals that 46% of U.S. online video viewers are at least somewhat likely to look up a brand or product when it’s mentioned in an online video they’re viewing. Similarly, 49% of people who follow brands on social networks are at least somewhat likely to watch videos published by those brands to learn more.