Back At You Media and IMG Digital Group Form Strategic Alliance

Companies join forces to provide social media and digital advertising services for real estate brokers and their agents

Back At You Media and IMG Digital Group have formed a strategic alliance to provide real estate companies and brokers with end-to-end social media marketing services. The alliance creates a powerhouse of expertise, technology and automation to best serve brokers in their social media marketing needs.

“Back At You Media ( is a technology platform innovating the way real estate professionals market themselves and their listings on social networks,” said Michael Glazer, Co-Founder and CEO. “The alliance with Matt Gentile and IMG Digital Group expands our ability to not only offer great technology on an enterprise level, but also leverage the experience of an industry veteran with deep marketing expertise.”

IMG Digital Group ( is a digital marketing consultancy led by Matt Gentile, former director of PR and Social Media for the CENTURY 21® brand. Gentile was an early pioneer in the use of social media for real estate marketing and recruiting and has been recognized with multiple real estate and marketing industry awards.

“The opportunity to apply my experience in collaboration with an industry-leading technology social media platform is very exciting,” said Gentile. “Building a strong online presence and leveraging the power of social advertising are core elements of an effective marketing strategy for today’s real estate professionals.

Back At You Media was one of the first technology companies to dedicate themselves to real estate and social media. The have established a partnership with virtually every major brokerage in the U.S. It was selected by Second Century Ventures as a top technology innovator as part of the REach program and selected by Red Herring as a Top 100 Globally.

“The alliance also expands our footprint to the East Coast which provides us with representation on both coasts,” added Glazer.

About Back At You Media (
Back At You Media is the leading marketing technology company focused on the real estate industry and social media.

About IMG Digital Group (
IMG Digital Group is a digital marketing consultancy specializing in social media marketing and advertising, branding and public relations.

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This presentation provides an overview of how to advertise on Facebook as of April 2016.  This overview demonstrates the “Send People To Your Website,” campaign objective within the platform. It was sponsored by Home Partners of America.

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About IMG Digital Group:

Who are you online, what are your objectives in the digital space, and what is your social media marketing and advertising strategy?  These three questions are incredibly important for businesses and brands in today’s information economy.  Consumers are researching you on social networks and the impression you make will influence their decision to buy your product, follow you, or visit your website.

The media landscape continues to evolve and you need an effective resource to stay on top of it.  IMG Digital will monitor, protect, and optimize your online reputation, drive business leads, and prove out ROI for your media spend.  It’s who we are, it’s what we do.

We’re small, we’re gritty and we are committed to ensuring every dollar you spend is maximizing your business potential.  IMG Digital Group is here to fight for every pixel of digital space that your brand or business deserves. Stop paying Manhattan prices for digital marketing services and start driving more business opportunities through smarter social!

Services: (Pricing determined on a project basis)

  • Media training
  • Public relations consulting and campaign activation
  • Speech and video script development
  • Spanish-language marketing services
  • Social media marketing and advertising
  • Video production
  • Website development
  • Facebook advertising

IMG Digital Group is a digital marketing consultancy specializing in social media marketing and advertising, branding, public relations, with offices in Greensburg, PA, and global headquarters based in Pittsburgh.

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